Digital Commerce & Performance Manager
Join GlobeWest as Digital Commerce & Performance Manager: lead digital revenue, conversion, and insights for our website and trade portal. Drive growth with data, UX, and collaboration.
Established in 2004, GlobeWest is at the forefront of designing, importing and wholesaling beautiful and 'on trend' contemporary furniture and homewares. GlobeWest is focused on building a long term, sustainable business and achieving a leading position in the market.
The Opportunity
Due to business growth, we have an opportunity for a Digital Commerce & Performance Manager to join our dynamic marketing team. Reporting into our Head of Marketing, you will be responsible for the commercial performance of the GlobeWest digital channel with accountability for driving trade engagement, conversion, revenue growth, and customer adoption through our website and trade portal.
You will own the digital performance strategy, ensuring the business has clear visibility of the end-to-end trade customer journey and the insights required to optimise commercial outcomes. The role bridges Sales, Marketing, Technology, Product, UX and Customer teams to ensure digital investment is prioritised and delivered in line with business objectives.
In this role, you will have the opportunity to establish the reporting, governance and optimisation framework required to transform the website from a transactional platform into a measurable, scalable revenue-generating channel.
Key Responsibilities
Own the commercial performance of the website and trade portal.
Develop and execute strategies to increase digital revenue, trade engagement and conversion.
Monitor and optimise the digital sales funnel.
Identify opportunities and develop business cases to increase customer acquisition, engagement, conversion and retention.
Develop and deliver monthly commercial performance reports and strategic insight as well as weekly operational performance dashboards.
Provide actionable recommendations to leadership based on performance insights.
Own the end-to-end visibility of the online trade customer journey, transforming customer and commercial data into actionable insights.
Establish testing frameworks including A/B testing and performance measurement.
Own the prioritisation of digital enhancement initiatives across BAU improvements and strategic development projects.
Act as the business SME across GlobeWest's digital commerce ecosystem, providing strategic guidance.
Own the commercial optimisation and continuous improvement of the digital technology stack.
Partner with Technology and external vendors to define platform roadmaps, prioritise enhancements and deliver scalable digital solutions aligned to business objectives.
Lead, mentor and develop a high-performing team across Digital, UX and automation.
About You
You will be an experienced leader in Digital Commerce, Performance or Product. You will be commercially minded with a strong financial analysis capability.
Additionally you will have:
Experience managing digital revenue performance and conversion optimisation programs.
Advanced analytics capability including GA4 & experience with Power BI, Tableau, Looker or equivalent reporting platforms.
Strong understanding of customer journey mapping and UX principles.
Strong stakeholder management skills.
Demonstrated experience working within enterprise digital commerce ecosystems, ideally including Adobe Commerce (Magento 2), NetSuite ERP, Google Analytics 4, Tag Manager, Jira or Confluence and CRM platforms such as Hubspot or Salesforce
Experience within B2B, wholesale or trade-focused digital channels.
Experience leading A/B testing and experimentation programs.
Knowledge of digital product management methodologies and agile delivery frameworks.
What GlobeWest Can Offer You
Work for an amazing business with inspiring cross-functional teams and stakeholders
Flexible working arrangement, understanding of work life balance
Open and Friendly culture with regular social activities
Wellness Initiatives – flu shots, fresh fruit delivered on-site, Employee Assistance Program and more
Regular business updates
Competitive remuneration offered commensurate with experience
Appealing employee discount offered on beautiful product
Active social committee
- Department
- Marketing
- Locations
- Melbourne | Springvale
- Remote status
- Hybrid
- Employment type
- Full-time